On-the-Road Sales Representative
Job Title: On-the-Road Sales Representative (Midlands)
Location: Midlands
Salary: Circa £50,000
Working Hours: Monday to Friday – 09:00 – 17:30
About Us:
At Prolight, we’re more than just a distributor. With over 20 years of experience, we’re a trusted partner to professionals across the entertainment, architectural, installation, and leisure industries. We supply cutting-edge lighting, audio, trussing, and accessories — all backed by lightning-fast service and a personal touch.
From our massive product range and same-day dispatch (98% of orders!) to in-house cable manufacturing and a dedicated repairs department, efficiency and innovation are at the heart of what we do.
Job Overview:
We are looking for a self-motivated and experienced On-the-Road Sales Representative to join our dynamic team. This role is ideal for someone with a strong background in sales of entertainment lighting equipment and associated technologies, who enjoys building relationships, travelling, and engaging directly with customers across a designated region.
You’ll be the face of the company on the ground—demonstrating products, offering solutions, and growing our presence in a variety of sectors including live events, theatres, venues, AV installation, and leisure environments.
Key Responsibilities:
- Manage and grow business within your designated territory by identifying new opportunities and nurturing existing relationships
- Conduct face-to-face visits, product demonstrations, and technical consultations with customers
- Promote and sell a wide range of entertainment technology products including lighting, truss, control systems, and accessories
- Communicate effectively with customers, tailoring technical information to meet their needs and applications
- Provide market insights and feedback to internal teams to support strategic development
- Collaborate with marketing, internal sales, and technical departments to deliver a seamless customer experience
- Attend trade shows, open days, training events, and industry functions as required
- Prepare sales reports and forecasts, and meet agreed KPIs and targets
- Travel extensively throughout the region, with some overnight stays
Required Skills & Experience:
- Previous sales and commercial experience is essential
- Proven track record in selling lighting equipment and associated technologies
- Solid understanding of entertainment lighting systems, including control and rigging
- Confident in demonstrating equipment and discussing technical specifications with both technical and non-technical stakeholders
- Self-motivated, enthusiastic, and proactive with a strong sense of initiative
- Excellent interpersonal, communication, and presentation skills
- Highly organised with the ability to manage time, priorities, and customer relationships effectively
- Full driving licence and flexibility to travel extensively, including occasional overnight stays
Desirable:
- Background in technical theatre, live production, AV installation, or similar
- Familiarity with DMX, Art-Net, or other lighting control protocols
- Experience using CRM systems and reporting tools
What We Offer:
- An excellent package is available for the right individual, including a competitive salary, commission scheme & company card, laptop, phone, and all necessary tools to support your role
- Ongoing product training and professional development
- Opportunity to work with some of the most respected brands in the entertainment technology industry
- Supportive, knowledgeable team and collaborative work environment
- A state-of-the-art modern working environment
- Regular team socials
Ready to join a fast-moving team where no two days are the same?
If you’re passionate about delivering great customer service and enjoy working in a fast-paced, varied role, we’d love to hear from you. Please send your CV and a short note telling us why you’re the perfect fit for Prolight. To our Recruitment Manager Carolann - Careers@prolight.co.uk