Exclusive UK Distributor for ADJ
With the goal of improving customer service, product availability and delivery efficiency, we are pleased to announce we have been appointed as the new exclusive distribution partner for ADJ in the UK. This will include distribution of sister brands Eliminator Lighting and AVANTE Audio.
Supplying the industry for nearly 30 years and with our solid reputation, large UK-based warehouse, and experienced sales and customer support, we are ideally placed to facilitate smooth distribution of ADJ products across the UK. Effective from Sunday September 7th, we will offer the full ADJ catalogue of entertainment lighting, LED video panels, atmospheric effects, and will also provide after-sales support and service information.
"We are delighted to be appointed as the exclusive distributor for this exceptional brand across the UK," said Bradley Jeffrey, Group Operations Director at Prolight. "The extensive ADJ product portfolio is a perfect complement to our existing range, and we are committed to supporting it with a significant stock investment over the coming weeks. This will ensure our customers continue to benefit from the fast dispatch and overnight delivery that Prolight is renowned for. In addition, we will handle all warranty and non-warranty service requests, guaranteeing that existing ADJ customers receive the highest level of care and service."
Celebrating its 40th anniversary this year, ADJ was established in 1985 and has developed a worldwide reputation for quality, reliability and value. The company serves the mid-market AVL rental, event production and installation sectors of the industry, from headquarters in Los Angeles, California as well as regional facilities in Mexico and the Netherlands. ADJ’s range includes moving head luminaires, static washes, beam effects, audience blinders, strobes, DMX control hardware/software, LED video panels and related accessories, as well as fog, haze, and other atmospheric effect generators. The company’s products are used worldwide for events, productions, and festivals of all sizes, and are also installed in a wide variety of venues ranging from nightclubs and lounges to concert halls and event spaces; theatres and churches to theme parks and entertainment venues.
“The UK is an important market for ADJ and we want to provide the best possible service and support to our customers,” explains Sebastian Mobers, Sales Director for ADJ Supply Europe. “We are confident that Prolight Concepts (UK) Ltd is the right partner to ensure significant stock holding, fast delivery, excellent sales support and after sales service. The company has a well-established team and a solid reputation based on years of experience serving the UK entertainment technology industry, which makes them ideally placed to support our existing customer base as well as grow ADJ’s presence in the region.”
We will be exhibiting at PLASA London from Sunday 7th September until Tuesday 9th September. We will be on hand to answer all questions both on our own stand G28 and the ADJ stand G7 alongside the ADJ team. We look forward to meeting both existing and potential new customers.
[Pictured – left to right – Jos Reulen, Sales Manager Export, ADJ Europe; Andrew Jeffrey, Managing Director, Prolight; Bradley Jeffrey, Group Operations Director, Prolight; Sebastian Mobers, Sales Director, ADJ Europe]
